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Marketing mix efforts and brand equity

Ibeh, K.I.N. and Woisetschläger, David (2009) Marketing mix efforts and brand equity. In: AMA Winter Educators Conference 2009: Marketing Theory and Applications. AMA Educators Proceedings, 20 . Curran Associates, Inc., New York, United States of America. ISBN 9781615671434

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Abstract

Paper discussing marketing mix efforts and brand equity.

Item type: Book Section
ID code: 9376
Keywords: marketin, marketing mix effort, branding, brand equity, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 22 Jan 2010 11:47
Last modified: 07 Dec 2013 07:13
URI: http://strathprints.strath.ac.uk/id/eprint/9376

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