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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Marketing mix efforts and brand equity

Ibeh, K.I.N. and Woisetschläger, David (2009) Marketing mix efforts and brand equity. In: AMA Winter Educators Conference 2009: Marketing Theory and Applications. AMA Educators Proceedings, 20 . Curran Associates, Inc., New York, United States of America. ISBN 9781615671434

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Abstract

Paper discussing marketing mix efforts and brand equity.