Ibeh, K.I.N. and Woisetschläger, David (2009) Marketing mix efforts and brand equity. In: AMA Winter Educators Conference 2009: Marketing Theory and Applications. AMA Educators Proceedings, 20 . Curran Associates, Inc., New York, United States of America. ISBN 9781615671434
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Paper discussing marketing mix efforts and brand equity.
| Item type: | Book Section |
|---|---|
| ID code: | 9376 |
| Keywords: | marketin, marketing mix effort, branding, brand equity, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 22 Jan 2010 11:47 |
| Last modified: | 12 Mar 2012 10:51 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9376 |
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