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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the Physical Activity for Health Group based within the School of Psychological Sciences & Health. Research here seeks to better understand how and why physical activity improves health, gain a better understanding of the amount, intensity, and type of physical activity needed for health benefits, and evaluate the effect of interventions to promote physical activity.

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Marketing mix efforts and brand equity

Ibeh, K.I.N. and Woisetschläger, David (2009) Marketing mix efforts and brand equity. In: AMA Winter Educators Conference 2009: Marketing Theory and Applications. AMA Educators Proceedings, 20 . Curran Associates, Inc., New York, United States of America. ISBN 9781615671434

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Abstract

Paper discussing marketing mix efforts and brand equity.