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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Capturing strategic alliance outcomes: an analysis of motives, objectives and outcomes

Hynes, N. and Mollenkopf, Diane A. (2008) Capturing strategic alliance outcomes: an analysis of motives, objectives and outcomes. International Journal of Technology Management, 43 (1/2/3). pp. 194-211. ISSN 0267-5730

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Abstract

Strategic alliances are increasingly important to the overall strategy of firms and may be entered to increase competitive advantage. Strategic alliances can include a wide variety of inter-organisational agreements, with a wide range of motives and possible outcomes. Although research suggests that more than half of the alliances fail and that measures of outcomes lack consistency and comparability across the range of alliances. This study proposes a framework and measure that allows a diverse range of alliances, with a wide range of objectives and outcomes to be evaluated for success or failure.