Picture of wind turbine against blue sky

Open Access research with a real impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

The Energy Systems Research Unit (ESRU) within Strathclyde's Department of Mechanical and Aerospace Engineering is producing Open Access research that can help society deploy and optimise renewable energy systems, such as wind turbine technology.

Explore wind turbine research in Strathprints

Explore all of Strathclyde's Open Access research content

Culinary culture, gastrobrands and identity myths: 'Nigella', an iconic brand in the baking

Hewer, P.A. and Brownlie, D. (2009) Culinary culture, gastrobrands and identity myths: 'Nigella', an iconic brand in the baking. In: Advances in Consumer Research, 2009-10-01.

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

In his perceptive and persuasive rendering of the nature of consumer society and its obsession with fame and celebrity, McCracken (2005) states that 'the celebrity world is one of the most potent sources of cultural meaning at the disposal of the marketing system and the individual consumer'(ibid, 113). Indeed, as Pringle (2004) so bluntly puts it, 'celebrity sells'. While both authors transport us back to the 1960s and McLuhan's powerful analysis ofthe 'transforming power of media' (1964, 20), Pringle offers a managerial take on the growing complexity of the media environment, where media fragmentation, global reach and the explosion of celebrity culture go hand in hand. Olsen (1999) trenchantly observes that by virtue of the global distribution of its manufactured media product, the US Film and TV media industry is effectively assembling a 'Hollywood Planet'. Pringle takes the view that 'the celebrity phenomenon has largely been created by [US] movies and television [although] there is no doubt that other media have play[ed] a significant part' (ibid, 10).