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New customer promotions and their impact on existing customers

Grant, I. and Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) New customer promotions and their impact on existing customers. In: Academy of Marketing Sciences Annual Conference 2008, 2008-05-28 - 2008-05-31, Vancouver, Canada. (Unpublished)

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Abstract

Paper discussing new customer promotions and their impact on existing customers.

Item type: Conference or Workshop Item (Paper)
ID code: 9358
Keywords: retail, customer, promotions, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 04 Feb 2010 12:41
Last modified: 07 Dec 2013 12:11
URI: http://strathprints.strath.ac.uk/id/eprint/9358

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