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World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

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New customer promotions and their impact on existing customers

Grant, I. and Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) New customer promotions and their impact on existing customers. In: Academy of Marketing Sciences Annual Conference 2008, 2008-05-28 - 2008-05-31. (Unpublished)

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Abstract

Paper discussing new customer promotions and their impact on existing customers.