Grant, I. and Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) New customer promotions and their impact on existing customers. In: Academy of Marketing Sciences Annual Conference 2008, 2008-05-28 - 2008-05-31, Vancouver, Canada. (Unpublished)
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Paper discussing new customer promotions and their impact on existing customers.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 9358 |
| Keywords: | retail, customer, promotions, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 04 Feb 2010 12:41 |
| Last modified: | 04 Oct 2012 17:21 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9358 |
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