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Internationalisierung einer marke

Evanschitzky, H. and Woisetschläger, David (2004) Internationalisierung einer marke. In: Exzellenz in markenmanagement und vertrieb - grundlagen und erfahrungen (Ahlert D., Evanschitzky H., Hesse J., Salfeld A.). To be assertained, pp. 49-62.

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Abstract

To be assertained