Evanschitzky, H. and Woisetschläger, David (2004) Internationalisierung einer marke. In: Exzellenz in markenmanagement und vertrieb - grundlagen und erfahrungen (Ahlert D., Evanschitzky H., Hesse J., Salfeld A.). To be assertained, pp. 49-62.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
To be assertained
| Item type: | Book Section |
|---|---|
| ID code: | 9334 |
| Notes: | AHR |
| Keywords: | To be assertained, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 23 Mar 2010 09:40 |
| Last modified: | 12 Mar 2012 10:51 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9334 |
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