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Internationalisierung von franchisesystemen

Evanschitzky, H. and Ahlert, D. and Woisetschläger, David (2004) Internationalisierung von franchisesystemen. In: Jahrbuch Handelsmanagement (Ahlert D., Olbrich R., Schroder H.). To be assertained, pp. 303-321.

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Abstract

To be assertained