Picture of wind turbine against blue sky

Open Access research with a real impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

The Energy Systems Research Unit (ESRU) within Strathclyde's Department of Mechanical and Aerospace Engineering is producing Open Access research that can help society deploy and optimise renewable energy systems, such as wind turbine technology.

Explore wind turbine research in Strathprints

Explore all of Strathclyde's Open Access research content

Multi-channel management im spannungsfeld von kundenzufriedenheit und organisation (Multi-channel management in the interaction between customer and organization)

Evanschitzky, H. and Ahlert, D. (2006) Multi-channel management im spannungsfeld von kundenzufriedenheit und organisation (Multi-channel management in the interaction between customer and organization). Thexis, 4. pp. 21-25.

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

Technological developments such as the massive development of the Internet have led to a growing share of the distribution chains, in particular in trade, at least partly to lapse. Das Management von Kundenkontakten stellt Unternehmen vor neue Herausforderungen, da der multioptionale Konsument zur Realität geworden ist. The management of customer contacts provides companies with new challenges, since the multi-option consumer has become a reality. Vor diesem Hintergrund wird mittels dreier empirischer Studien, durchgeführt vom Institut für Handelsmanagement und Netzwerkmarketing, ein Modell der Zufriedenheit von Konsumenten im Internet hergeleitet, welches den Unternehmen neue Ansatzpunkte präsentiert, um erfolgreich im Markt zu bestehen. Against this background, it is deduced by means of three empirical studies conducted by the Institute of Retail Management and network marketing, a model of satisfaction of consumers on the Internet, which the company will present new approaches in order to compete successfully in the market.