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What consumers want? differentiating service quality and recovery service

Ennis, S. and Sio-Hong, T. (2004) What consumers want? differentiating service quality and recovery service. In: 33rd European Marketing Academy Conference, 2004-05-18 - 2004-05-21, Murcia, Spain. (Unpublished)

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Abstract

This paper discusses the differentiating service quality and recovery service. It was presented at the 33rd european markinging academy annual conference in 2004.

Item type: Conference or Workshop Item (Paper)
ID code: 9314
Notes: AHR
Keywords: consumers, marketing, service quality, recovery service, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 31 Mar 2010 10:10
Last modified: 04 Oct 2012 17:16
URI: http://strathprints.strath.ac.uk/id/eprint/9314

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