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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the Physical Activity for Health Group based within the School of Psychological Sciences & Health. Research here seeks to better understand how and why physical activity improves health, gain a better understanding of the amount, intensity, and type of physical activity needed for health benefits, and evaluate the effect of interventions to promote physical activity.

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What consumers want? differentiating service quality and recovery service

Ennis, S. and Sio-Hong, T. (2004) What consumers want? differentiating service quality and recovery service. In: 33rd European Marketing Academy Conference, 2004-05-18 - 2004-05-21. (Unpublished)

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Abstract

This paper discusses the differentiating service quality and recovery service. It was presented at the 33rd european markinging academy annual conference in 2004.