Influence of product classification on service quality - satisfaction - intention link in the internet retail context

Ennis, Sean and Sio-Hong, T. (2004) Influence of product classification on service quality - satisfaction - intention link in the internet retail context. In: 38th Academy of Marketing Conference, 2004-01-01. (Unpublished)

Abstract

This paper discusses the influence of product classification on service quality. It was presented at the 38th Academy of Marketing Conference in 2004.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9313
  Dates:	Date Event 2004 Published
  Notes:	AHR
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	31 Mar 2010 09:01
  Last modified:	09 Apr 2024 05:01
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/9313