Ennis, Sean and Sio-Hong, T. (2004) Influence of product classification on service quality - satisfaction - intention link in the internet retail context. In: 38th Academy of Marketing Conference, 2004-01-01, Cheltenham, UK. (Unpublished)
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper discusses the influence of product classification on service quality. It was presented at the 38th Academy of Marketing Conference in 2004.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 9313 |
| Notes: | AHR |
| Keywords: | marketing, influence, product classification, service quality, satisfaction, internet retail, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 31 Mar 2010 10:01 |
| Last modified: | 04 Oct 2012 17:14 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9313 |
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