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Influence of product classification on service quality - satisfaction - intention link in the internet retail context

Ennis, Sean and Sio-Hong, T. (2004) Influence of product classification on service quality - satisfaction - intention link in the internet retail context. In: 38th Academy of Marketing Conference, 2004-01-01, Cheltenham, UK. (Unpublished)

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Abstract

This paper discusses the influence of product classification on service quality. It was presented at the 38th Academy of Marketing Conference in 2004.

Item type: Conference or Workshop Item (Paper)
ID code: 9313
Notes: AHR
Keywords: marketing, influence, product classification, service quality, satisfaction, internet retail, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 31 Mar 2010 10:01
Last modified: 04 Oct 2012 17:14
URI: http://strathprints.strath.ac.uk/id/eprint/9313

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