Picture of scraped petri dish

Scrape below the surface of Strathprints...

Explore world class Open Access research by researchers at the University of Strathclyde, a leading technological university.

Explore

Student subjects as internet services users surrogates

Ennis, Sean and Sio-Hong, T. (2005) Student subjects as internet services users surrogates. In: 34rd European Marketing Academy Conference, 2005-05-24 - 2005-05-27. (Unpublished)

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This paper discusses using Student subjects as internet services users surrogates. It was presented at the 34th European Marketing Academy Annual Conference in 2005.