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Student subjects as internet services users surrogates

Ennis, Sean and Sio-Hong, T. (2005) Student subjects as internet services users surrogates. In: 34rd European Marketing Academy Conference, 2005-05-24 - 2005-05-27. (Unpublished)

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Abstract

This paper discusses using Student subjects as internet services users surrogates. It was presented at the 34th European Marketing Academy Annual Conference in 2005.