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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Student subjects as internet services users surrogates

Ennis, Sean and Sio-Hong, T. (2005) Student subjects as internet services users surrogates. In: 34rd European Marketing Academy Conference, 2005-05-24 - 2005-05-27. (Unpublished)

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Abstract

This paper discusses using Student subjects as internet services users surrogates. It was presented at the 34th European Marketing Academy Annual Conference in 2005.