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Too old to choose? the effects of age and age related constructs on consumer decision making

Evanschitzky, H. and Woisetschläger, David (2008) Too old to choose? the effects of age and age related constructs on consumer decision making. Advances in Consumer Research, 35. pp. 630-636. ISSN 0098-9258

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    Abstract

    Aging of societies is a major challenge to academic research as well as to management. The unstoppable trend of an aging society in most western societies offers opportunities and challenges at the same time. This paper sheds light on the impact of age as well as age-related constructs on relevant consumer attitudes and behavior. More precisely, the empirical study, conducted in the market for cars, examining the relationships between four distinct age constructs and assesses the impact of these age constructs on information gathering, a consumer's evoked set, and on brand loyalty.

    Item type: Article
    ID code: 9294
    Keywords: too old, age, age related constructs, consumer decision making, Marketing. Distribution of products
    Subjects: Social Sciences > Commerce > Marketing. Distribution of products
    Department: Strathclyde Business School > Marketing
    Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 16 Mar 2010 09:37
    Last modified: 08 Dec 2013 16:58
    URI: http://strathprints.strath.ac.uk/id/eprint/9294

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