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Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting

Roslender, R. and Hart, S. (2006) Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting. Journal of Accounting and Organizational Change, 2 (3). pp. 229-247. ISSN 1832-5912

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Abstract

The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.

Item type: Article
ID code: 9250
Keywords: accounting, brand management, brands, marketing management, Marketing. Distribution of products, Accounting, Strategy and Management, Organizational Behavior and Human Resource Management
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 26 Nov 2009 15:13
    Last modified: 04 Sep 2014 20:16
    URI: http://strathprints.strath.ac.uk/id/eprint/9250

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