Roslender, R. and Hart, S. (2006) Interfunctional co-operation in progressing accounting for brands: the case of brand management accounting. Journal of Accounting and Organizational Change, 2 (3). pp. 229-247. ISSN 1832-5912Full text not available in this repository. (Request a copy from the Strathclyde author)
The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.
|Keywords:||accounting, brand management, brands, marketing management, Marketing. Distribution of products, Accounting, Strategy and Management, Organizational Behavior and Human Resource Management|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||26 Nov 2009 15:13|
|Last modified:||29 Apr 2016 00:48|