Hart, S. and Baker, M.J. (2007) The marketing book 6th edition. Butterworth-Heinemann, Oxford, UK. ISBN 978-0-7506-8566-5Full text not available in this repository.
The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor, Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the Marketing Book now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the Marketing Book 6th edition is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
|Keywords:||marketing, marketing thinking, Marketing. Distribution of products|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||26 Nov 2009 14:55|
|Last modified:||12 Mar 2012 10:51|
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