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E-satisfaction: a re-examination

Evanschitzky, H. and Iyer, G.R. and Hesse, J. (2004) E-satisfaction: a re-examination. Journal of Retailing, 80 (3). pp. 237-247. ISSN 0022-4359

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Abstract

E-satisfaction as a construct has gained increasing importance in the marketing literature in recent times. The examination of consumer satisfaction in an online context follows the growing consensus that in Internet retailing, as in traditional retailing, consumer satisfaction is not only a critical performance outcome, but also a primary predictor of customer loyalty and thus, the Internet retailer's endurance and success. The current study replicates the initial examination of e-satisfaction within the U.S. by [Szymanski, David M., & Richard T. Hise (2000). E-satisfaction: An initial examination. Journal of Retailing, 76(3), 309-322] among a sample of online consumers drawn from Germany. The replication was extended to two contexts-consumer satisfaction with Internet retail shopping and consumer satisfaction with Internet financial services sites. The results yield rich insights into the validity of extending the measurement and predictors of e-satisfaction to a trans-national context.

Item type: Article
ID code: 9223
Keywords: E-satisfaction, internet, e-commerce, Marketing. Distribution of products, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 18 Mar 2010 14:13
    Last modified: 04 Sep 2014 19:29
    URI: http://strathprints.strath.ac.uk/id/eprint/9223

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