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Partners with the right attitude: why strategic orientation matters in firm to firm relationships

Hynes, N. and Mollenkopf, D.A. (2007) Partners with the right attitude: why strategic orientation matters in firm to firm relationships. In: International Marketing and Purchasing Group Conference, 2007-01-01, Manchester, United Kingdom. (Unpublished)

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Abstract

This paper discusses partners with the right attitude. In particular, why strategic orientation matters in firm to firm relationships. It was presented at the International Marketing and Purchasing Group Conference in 2007.

Item type: Conference or Workshop Item (Paper)
ID code: 9206
Notes: AHR
Keywords: strategic orientation, firm relationships, international marketing, purchasing, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 26 Mar 2010 15:17
    Last modified: 04 Oct 2012 17:20
    URI: http://strathprints.strath.ac.uk/id/eprint/9206

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