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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Partners with the right attitude: why strategic orientation matters in firm to firm relationships

Hynes, N. and Mollenkopf, D.A. (2007) Partners with the right attitude: why strategic orientation matters in firm to firm relationships. In: International Marketing and Purchasing Group Conference, 2007-01-01. (Unpublished)

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Abstract

This paper discusses partners with the right attitude. In particular, why strategic orientation matters in firm to firm relationships. It was presented at the International Marketing and Purchasing Group Conference in 2007.