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Why colour matters: the importance of colour in corporate visual identity

Hynes, N. (2007) Why colour matters: the importance of colour in corporate visual identity. In: 36th European Marketing Academy Conference, 2007-05-22 - 2007-05-25, Reykjavik.

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Item type: Conference or Workshop Item (Paper)
ID code: 9205
Notes: This is a variant record.
Keywords: Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
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Depositing user: Strathprints Administrator
Date Deposited: 08 Mar 2011 00:53
Last modified: 04 Oct 2012 17:20
URI: http://strathprints.strath.ac.uk/id/eprint/9205

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