Harker, M.J. and Bennan, R. and Ward, J. and Fierro, J. (2007) The teaching and learning of relationship marketing. In: 36th European Marketing Academy Conference, 2007-05-22 - 2007-05-25, Reykjavik.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper examines the teaching and learning of relationship marketing.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 9157 |
| Keywords: | teaching, learning, relationship marketing, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 16 Mar 2010 10:05 |
| Last modified: | 04 Oct 2012 17:20 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9157 |
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