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The teaching and learning of relationship marketing

Harker, M.J. and Bennan, R. and Ward, J. and Fierro, J. (2007) The teaching and learning of relationship marketing. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik.

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Abstract

This paper examines the teaching and learning of relationship marketing.

Item type: Conference or Workshop Item (Paper)
ID code: 9157
Keywords: teaching, learning, relationship marketing, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 16 Mar 2010 10:05
    Last modified: 10 Jul 2014 12:02
    URI: http://strathprints.strath.ac.uk/id/eprint/9157

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