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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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The teaching and learning of relationship marketing

Harker, M.J. and Bennan, R. and Ward, J. and Fierro, J. (2007) The teaching and learning of relationship marketing. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

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Abstract

This paper examines the teaching and learning of relationship marketing.