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Achieving best practice - shaping professionals for success

Westwood, F. (2000) Achieving best practice - shaping professionals for success. McGraw Hill. ISBN 9780077097493

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Abstract

Professionals are under pressure. The market is more competitive, client loyalty is a thing of the past and professional expertise is increasingly being scrutinised. Based on extensive work with a broad range of professional organisations, this book shows how to succeed in the face of such challenges. It addressed leadership, effective management, resource analysis, client focus and strategies for growth and change. It bridges the gap between management theory and practice and focuses specifically on the needs of professionals. It presents a five stage Model of Success which gives readers the tools to manage themselves and their organisation.