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The role of networks

Morrison, A.J. and Lynch, P.A. (2006) The role of networks. In: Micro-clusters and networks: the growth of tourism. Advances in Tourism Research . Elsevier Science, Oxford, United Kingdom. ISBN 0080450962

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This chapter discusses the role of networks. It has been published in the title 'Micro-clusters and networks' which introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities.