Morrison, A.J. and Lynch, P.A. (2006) The role of networks. In: Micro-clusters and networks: the growth of tourism. Advances in Tourism Research . Elsevier Science, Oxford, United Kingdom. ISBN 0080450962
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This chapter discusses the role of networks. It has been published in the title 'Micro-clusters and networks' which introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities.
| Item type: | Book Section |
|---|---|
| ID code: | 8906 |
| Keywords: | tourism, hospitality, networks, micro-clusters, Recreation Leisure |
| Subjects: | Geography. Anthropology. Recreation > Recreation Leisure |
| Department: | Strathclyde Business School > Hospitality and Tourism Management Strathclyde Business School > Management |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 24 Mar 2010 09:32 |
| Last modified: | 12 Mar 2012 10:50 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/8906 |
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