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The role of networks

Morrison, A.J. and Lynch, P.A. (2006) The role of networks. In: Micro-clusters and networks: the growth of tourism. Advances in Tourism Research . Elsevier Science, Oxford, United Kingdom. ISBN 0080450962

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Abstract

This chapter discusses the role of networks. It has been published in the title 'Micro-clusters and networks' which introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities.

Item type: Book Section
ID code: 8906
Keywords: tourism, hospitality, networks, micro-clusters, Recreation Leisure
Subjects: Geography. Anthropology. Recreation > Recreation Leisure
Department: Strathclyde Business School > Hospitality and Tourism Management
Strathclyde Business School > Strategy and Organisation
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Depositing user: Strathprints Administrator
Date Deposited: 24 Mar 2010 09:32
Last modified: 07 Dec 2013 07:08
URI: http://strathprints.strath.ac.uk/id/eprint/8906

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