Perman, R.J. and Scouller, J. (2010) Economics of corporate and competitive strategy. Oxford University Press Autralia and New Zealand, Melbourne, Australia. ISBN 9780199267453Full text not available in this repository.
This book provides an excellent theoretical grounding in the key economic principles of strategy with a focus on the routes to and the constraints on value creation. Assuming little prior knowledge of economics, the book presents economic concepts accessibly and concisely. With little use of algebra it follows a clear and logical structure, divided into three main areas: Eliminate or Dominate, Co-operate, and Create Sustainable Advantage. Pedagogically enhanced, each chapter will feature: learning objectives, keywords, discussion questions, tasks and problems, learning outcomes, European examples and case studies, and further reading. This text is supported by a companion web site containing an Instructors Manual and PowerPoint slides.
|Keywords:||economics, economic principles, strategy, value creation, economic concepts, Commerce, Economic Theory|
|Subjects:||Social Sciences > Commerce|
Social Sciences > Economic Theory
|Department:||Strathclyde Business School > Economics|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||23 Mar 2010 13:56|
|Last modified:||12 Mar 2012 10:50|
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