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Economics of corporate and competitive strategy

Perman, R.J. and Scouller, J. (2010) Economics of corporate and competitive strategy. Oxford University Press Autralia and New Zealand, Melbourne, Australia. ISBN 9780199267453

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Abstract

This book provides an excellent theoretical grounding in the key economic principles of strategy with a focus on the routes to and the constraints on value creation. Assuming little prior knowledge of economics, the book presents economic concepts accessibly and concisely. With little use of algebra it follows a clear and logical structure, divided into three main areas: Eliminate or Dominate, Co-operate, and Create Sustainable Advantage. Pedagogically enhanced, each chapter will feature: learning objectives, keywords, discussion questions, tasks and problems, learning outcomes, European examples and case studies, and further reading. This text is supported by a companion web site containing an Instructors Manual and PowerPoint slides.

Item type: Book
ID code: 8744
Keywords: economics, economic principles, strategy, value creation, economic concepts, Commerce, Economic Theory
Subjects: Social Sciences > Commerce
Social Sciences > Economic Theory
Department: Strathclyde Business School > Economics
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 23 Mar 2010 13:56
Last modified: 06 Sep 2014 11:21
URI: http://strathprints.strath.ac.uk/id/eprint/8744

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