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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Economics of corporate and competitive strategy

Perman, R.J. and Scouller, J. (2010) Economics of corporate and competitive strategy. Oxford University Press Autralia and New Zealand. ISBN 9780199267453

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Abstract

This book provides an excellent theoretical grounding in the key economic principles of strategy with a focus on the routes to and the constraints on value creation. Assuming little prior knowledge of economics, the book presents economic concepts accessibly and concisely. With little use of algebra it follows a clear and logical structure, divided into three main areas: Eliminate or Dominate, Co-operate, and Create Sustainable Advantage. Pedagogically enhanced, each chapter will feature: learning objectives, keywords, discussion questions, tasks and problems, learning outcomes, European examples and case studies, and further reading. This text is supported by a companion web site containing an Instructors Manual and PowerPoint slides.