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Gaming techniques and the product development process : commonalities and cross-applications

Wodehouse, A.J. and Bradley, D. (2006) Gaming techniques and the product development process : commonalities and cross-applications. Journal of Design Research, 5 (2). pp. 155-171. ISSN 1748-3050

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Abstract

The use of computer-based tools is now firmly embedded within the product development process, providing a wide range of uses from visualisation to analysis. However, the specialisation required to make effective use of these tools has led to the compartmentalisation of expertise in design teams, resulting in communication problems between individual members. This paper therefore considers how computer gaming techniques and strategies could be used to enhance communication and group design activities throughout the product design process.