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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Measuring the value of customer management: lessons from the UK call and contact industry

Bititci, U. and Busi, M. and Walls, L.A. (2006) Measuring the value of customer management: lessons from the UK call and contact industry. In: 17th Annual Conference of the Production and Operations Management Society, 2006-04-24 - 2006-05-01.

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