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Iran or Persia: What's in a name, the decline and fall of a tourism industry?

Baum, T.G. and O'Gorman, Kevin D. (2010) Iran or Persia: What's in a name, the decline and fall of a tourism industry? In: Tourism and Political Change. Goodfellow, Oxford.

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Abstract

The future of tourism in Iran depends on the tenor of the government, whether it be Islamic traditionalist or Islamic liberalist. In Iran religion and politics are inescapably intertwined and inseparable, with the priority of religion over politics. This is highlighted in the changing emphasis of the UNESCO list where cultural heritage is being reshaped according to religious and political ideology. President Jimmy Carter, during a State dinner in Tehran in late December 1977, described Iran 'an island of stability in one of the more troubled areas of the world'; this serves as a salient warning to those tempted to make predictions about the future of Iran. Anti -Israeli rhetoric, holocaust denial, uncertain nuclear aims and ambitions, pollution, traffic, false imprisonment, hangings and stoning all serve to undermine the attractiveness of Iran as a destination.