Picture of person typing on laptop with programming code visible on the laptop screen

World class computing and information science research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by researchers from the Department of Computer & Information Sciences involved in mathematically structured programming, similarity and metric search, computer security, software systems, combinatronics and digital health.

The Department also includes the iSchool Research Group, which performs leading research into socio-technical phenomena and topics such as information retrieval and information seeking behaviour.

Explore

Love motels : oriental phenomenon or emergent sector?

Alexander, Matthew and Chen, Chein Chuan and Maclaren, Andrew C. and O'Gorman, Kevin D. (2010) Love motels : oriental phenomenon or emergent sector? International Journal of Contemporary Hospitality Management, 22 (2). pp. 194-208. ISSN 0959-6119

[img]
Preview
Text (strathprints007726)
strathprints007726.pdf - Accepted Author Manuscript

Download (281kB) | Preview

Abstract

This study explores the 'Love Motel' concept by examining the changing attitude of consumers in Taiwan. This will increase knowledge of the sector and define love motels. The literature review charts the development of Taiwanese love motels from a duel origin; American Motels and Japanese 'Love Hotels.' This is followed by an empirical qualitative study consisting of a two-stage collection strategy: focus groups of hospitality and tourism professionals to gather a wide range of opinions on the subject area followed by semi-structured interviews with consumers. The findings split into three interrelated areas: growth of Taiwanese love motels due to more liberal attitudes towards sexual practice; a change in the public perception of motels due to increased standards and an increased satisfaction with the personal consumption experience; these hotels are designed for couples. The empirical element of this study is an exploration of consumer experience in Taiwanese love hotels. Due to the sensitive nature of some of the data that was gathered a qualitative approach has been adopted. The sexual associations with this product appear almost coincidental. If the love motel product is considered in its purest form it is simply a hotel product that provides complete anonymity for its guests. Therefore, despite its application in South East Asia, this hospitality concept has potential to be applied in a variety of guises. The phenomenon of 'Love Hotels' is absent from hospitality management literature; this paper begins to fill that gap by beginning a discussion on this possibly controversial sector.