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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Looking Good and Sounding Right: Style Counselling and the Aesthetics of the New Economy

Warhurst, C. and Nickson, D.P. (2001) Looking Good and Sounding Right: Style Counselling and the Aesthetics of the New Economy. Industrial Society. ISBN 1858359902

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Abstract

Suggests that bosses choose staff for their self-presentational skills rather than technical skills or experience. The authors, Chris Warhurst and Dennis Nickson of Strathclyde University, believe that government training policy should try and help staff meet these needs. Everyone, not only middle-class professionals and politicians, should be prepared to make use of the image-makers. The survey was carried out in the Glasgow region but its findings are almost certainly applicable elsewhere in these islands. The authors asked employers about the things they looked for when hiring new employees. Key findings include a high ranking for personal presentation and appearance (above even initiative and communications skills), and very low ranking for technical skills.