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Culture, authenticity and sport: a study of event motivations at the Ulaanbaatar Naadam Festival, Mongolia

Thompson, K. and Matheson, C.M. (2007) Culture, authenticity and sport: a study of event motivations at the Ulaanbaatar Naadam Festival, Mongolia. In: Asian Tourism: Growth and Change. Elsevier, London, pp. 233-244. ISBN 978-0-08-045356-9

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    Abstract

    Drawing on the results of an empirical study, this chapter examines the case of the Ulaanbaatar Naadam within the framework of the literature on cultural authenticity and with reference to the contribution of sporting events and competitions to the latter. Differences between overseas and domestic markets attending the event are investigated and conclusions are drawn on the role of cultural authenticity in motivating visitors to attend the Naadam festival.

    Item type: Book Section
    ID code: 7661
    Keywords: culture, authenticity, sport, event motivation, Mongolia, hospitality industry, Social Sciences (General)
    Subjects: Social Sciences > Social Sciences (General)
    Department: Strathclyde Business School > Marketing
    Related URLs:
    Depositing user: Dr Karen Thompson
    Date Deposited: 13 Mar 2009 10:12
    Last modified: 14 Mar 2012 09:10
    URI: http://strathprints.strath.ac.uk/id/eprint/7661

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    • Culture, authenticity and sport: a study of event motivations at the Ulaanbaatar Naadam Festival, Mongolia. (deposited 13 Mar 2009 10:12)[Currently Displayed]

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