Thompson, K. and Matheson, C.M. (2007) Culture, authenticity and sport: a study of event motivations at the Ulaanbaatar Naadam Festival, Mongolia. In: Asian Tourism: Growth and Change. Elsevier, London, pp. 233-244. ISBN 978-0-08-045356-9
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Drawing on the results of an empirical study, this chapter examines the case of the Ulaanbaatar Naadam within the framework of the literature on cultural authenticity and with reference to the contribution of sporting events and competitions to the latter. Differences between overseas and domestic markets attending the event are investigated and conclusions are drawn on the role of cultural authenticity in motivating visitors to attend the Naadam festival.
|Item type:||Book Section|
|Keywords:||culture, authenticity, sport, event motivation, Mongolia, hospitality industry, Social Sciences (General)|
|Subjects:||Social Sciences > Social Sciences (General)|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Dr Karen Thompson|
|Date Deposited:||13 Mar 2009 10:12|
|Last modified:||21 May 2015 18:47|
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