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Kyrgyzstan's 'manas' epos millennium celebrations: post-colonial resurgence of Turkic culture and the strategic marketing of cultural tourism

Thompson, K.J. and Schofield, P. and Foster, N. and Bakieva, G. (2006) Kyrgyzstan's 'manas' epos millennium celebrations: post-colonial resurgence of Turkic culture and the strategic marketing of cultural tourism. In: Festivals, Tourism and Social Change. Channel View Publications, Clevedon, pp. 172-190. ISBN 978-1-84541-047-6

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    Abstract

    The paper addresses the symbolic nature of the Manas epos and its influence on both the unification of Kyrgyzstan and the enhancement of the country's national and Turkic identity. The case of the Manas epos millennium celebrations event is then used to illustrate the relationship between the uses of the Manas 'legend' in the construction of a national identity and in the positioning of the cultural tourism product. The paper subsequently assess the potential usefulness of the Manas epos in the creation of a destination image for Kyrgyzstan and in the positioning of Kyrgyzstan in the global tourism marketplace.

    Item type: Book Section
    ID code: 7660
    Keywords: Kyrgyzstan, turkic culture, strategic marketing, cultural tourism, hospitality industry, tourism, Social Sciences (General)
    Subjects: Social Sciences > Social Sciences (General)
    Department: Strathclyde Business School > Marketing
    Faculty of Science > Strathclyde Institute of Pharmacy and Biomedical Sciences
    Related URLs:
      Depositing user: Dr Karen Thompson
      Date Deposited: 13 Mar 2009 10:22
      Last modified: 20 Jul 2013 21:46
      URI: http://strathprints.strath.ac.uk/id/eprint/7660

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