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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Kyrgyzstan's 'manas' epos millennium celebrations: post-colonial resurgence of Turkic culture and the strategic marketing of cultural tourism

Thompson, K.J. and Schofield, P. and Foster, N. and Bakieva, G. (2006) Kyrgyzstan's 'manas' epos millennium celebrations: post-colonial resurgence of Turkic culture and the strategic marketing of cultural tourism. In: Festivals, Tourism and Social Change. Channel View Publications, Clevedon, pp. 172-190. ISBN 978-1-84541-047-6

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Abstract

The paper addresses the symbolic nature of the Manas epos and its influence on both the unification of Kyrgyzstan and the enhancement of the country's national and Turkic identity. The case of the Manas epos millennium celebrations event is then used to illustrate the relationship between the uses of the Manas 'legend' in the construction of a national identity and in the positioning of the cultural tourism product. The paper subsequently assess the potential usefulness of the Manas epos in the creation of a destination image for Kyrgyzstan and in the positioning of Kyrgyzstan in the global tourism marketplace.