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The UK association conference attendance decision-making process

Mair, Judith and Thompson, Karen (2009) The UK association conference attendance decision-making process. Tourism Management, 30 (3). pp. 400-409. ISSN 0261-5177

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    Abstract

    This paper reports on research carried out into the consumer behaviour displayed by UK association conference delegates when deciding to attend a conference. Examination of the available literature suggested that there has been little investigation of the delegate's perspective on attending a conference, as most research into business events has traditionally been centred on the supply side particularly convention destination image, and association site selection. The paper found six underlying dimensions of the UK association conference delegate decision-making process - personal/professional development, networking opportunities, cost, location, time and convenience and health and wellbeing. Additionally, regression analysis showed that two of the dimensions (networking opportunities and cost) were significant predictors of intention to attend the conference again in the future.

    Item type: Article
    ID code: 7657
    Keywords: business events, conference, consumer behaviour, delegate decision-making, Social Sciences (General), Development, Strategy and Management, Tourism, Leisure and Hospitality Management, Transportation
    Subjects: Social Sciences > Social Sciences (General)
    Department: Strathclyde Business School > Hospitality and Tourism Management
    Strathclyde Business School > Marketing
    Related URLs:
      Depositing user: Dr Karen Thompson
      Date Deposited: 10 Mar 2009 09:52
      Last modified: 05 Sep 2014 07:05
      URI: http://strathprints.strath.ac.uk/id/eprint/7657

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