Picture of flying drone

Award-winning sensor signal processing research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers involved in award-winning research into technology for detecting drones. - but also other internationally significant research from within the Department of Electronic & Electrical Engineering.

Strathprints also exposes world leading research from the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

Discover more...

Creative approaches to new media research

Grant, I. (2006) Creative approaches to new media research. Young Consumers: Insights and Ideas for Responsble Marketers, 7 (2). pp. 51-56. ISSN 1747-3616

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This paper provides illustrations of more creative ways of encouraging adolescents to recount their consumption experiences, specifically relating to internet use. The research was conducted "in school", amongst 14-17 adolescents in Scotland. The paper discusses initial quantitative methods using self-completion questionnaires and diaries before exploring in greater detail two projective techniques used in subsequent qualitative sessions: "auto-driving photoelicitation" and then "psycho-drawings". The paper focuses primarily on methodological issues although it does provide a brief summary of the thematic interests influencing young people's new media use and barriers inhibiting more enthusiastic use. Too much youth research is undertaken with insufficient consideration of how best to involve young people. This paper describes how innovative research methods can help young people more fully recount their consumption experiences.