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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Creative approaches to new media research

Grant, I. (2006) Creative approaches to new media research. Young Consumers: Insights and Ideas for Responsble Marketers, 7 (2). pp. 51-56. ISSN 1747-3616

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Abstract

This paper provides illustrations of more creative ways of encouraging adolescents to recount their consumption experiences, specifically relating to internet use. The research was conducted "in school", amongst 14-17 adolescents in Scotland. The paper discusses initial quantitative methods using self-completion questionnaires and diaries before exploring in greater detail two projective techniques used in subsequent qualitative sessions: "auto-driving photoelicitation" and then "psycho-drawings". The paper focuses primarily on methodological issues although it does provide a brief summary of the thematic interests influencing young people's new media use and barriers inhibiting more enthusiastic use. Too much youth research is undertaken with insufficient consideration of how best to involve young people. This paper describes how innovative research methods can help young people more fully recount their consumption experiences.