Strathprints logo
Strathprints Home | Open Access | Browse | Search | User area | Copyright | Help | Library Home | SUPrimo

Dienstleistungsnetzwerke (Service Networks)

Ahlert, D. and Evanschitzky, H. (2003) Dienstleistungsnetzwerke (Service Networks). Springer. ISBN 3540435727

Full text not available in this repository.

Abstract

This book shows that service providers who are organized as a network, improve its competitive position, because it is close to the customers. Presents a conceptual look at the empirical results of an international benchmarking study on the success of service networks. FA1/4nf success is identified and their implementation in the form of "Best Practice Case Studies" discussed. These case studies represent the most successful international benchmarks. The idea of franchising, cooperations and networks leading to "ideal service work" concludes the book.

Item type: Book
ID code: 7401
Keywords: service networks, teriiary sector, franchising, business development, Marketing. Distribution of products, Commerce
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Commerce
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 24 Jul 2009 13:12
    Last modified: 07 Dec 2013 09:52
    URI: http://strathprints.strath.ac.uk/id/eprint/7401

    Actions (login required)

    View Item