Ahlert, D. and Evanschitzky, H. (2003) Dienstleistungsnetzwerke (Service Networks). Springer. ISBN 3540435727Full text not available in this repository.
This book shows that service providers who are organized as a network, improve its competitive position, because it is close to the customers. Presents a conceptual look at the empirical results of an international benchmarking study on the success of service networks. FA1/4nf success is identified and their implementation in the form of "Best Practice Case Studies" discussed. These case studies represent the most successful international benchmarks. The idea of franchising, cooperations and networks leading to "ideal service work" concludes the book.
|Keywords:||service networks, teriiary sector, franchising, business development, Marketing. Distribution of products, Commerce|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
Social Sciences > Commerce
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||24 Jul 2009 13:12|
|Last modified:||12 Mar 2012 10:47|
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