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Erfolg von Dienstleistungsnetzwerken : ein Netzwerkmarketingansatz [Success of Service Networks]

Evanschitzky, Heiner (2003) Erfolg von Dienstleistungsnetzwerken : ein Netzwerkmarketingansatz [Success of Service Networks]. Gabler Verlag, Wiesbaden. ISBN 3-8244-7967-2

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Abstract

Major features of the tertiary sector in Germany are high growth rates and intense competition. Service providers who want to ensure their success, must therefore encourage growth opportunities by offering innovative, customer-oriented services Heiner Evanschitzky presents a comprehensive study of the success of service networks, which he described as a promising form of coordination for economic activities, because they can be flexibly joined with individual service offerings to respond to environmental change through specialization and cost advantages realised. The author integrates the major theoretical approaches to explain sustainable competitive advantages in the context of network marketing and expanding the marketing theory. An empirical investigation and clues to improve the competitiveness of the enterprise is also covered.

Item type: Book
ID code: 7400
Keywords: tertiary sector, competition, Germany, economic growth, Marketing. Distribution of products, Commerce
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Commerce
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 24 Jul 2009 12:29
Last modified: 07 Dec 2013 09:52
URI: http://strathprints.strath.ac.uk/id/eprint/7400

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