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E-Services: opportunities and threats

Evanschitzky, H. and Iyer, G. (2007) E-Services: opportunities and threats. Springer. ISBN 978-3-8350-0801-4

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Abstract

Businesses are undergoing a paradigmatic shift as they are moving from the logic of exchange of "goods", which usually are manufactured output, to one in which service provision rather than goods is fundamental to economic exchange. The key assets in the context of the emerging paradigm of business are interactivity, connectivity, uncovering customer needs and providing customized offerings. As a platform, E-services can provide these functionality for firms. The growth of e-services is expected to be dramatic due to both, the emerging paradigm of business as well the universality of the Internet. This paper provides a framework for analyzing e-services.

Item type: Book
ID code: 7399
Keywords: marketing, e-services, internet, economic growth, consumer behaviour, e-commerce, Marketing. Distribution of products, Electronic information resources
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Bibliography. Library Science. Information Resources > Information resources > Electronic information resources
Department: Strathclyde Business School > Marketing
Depositing user: Strathprints Administrator
Date Deposited: 30 Jan 2009 12:51
Last modified: 21 May 2015 20:31
URI: http://strathprints.strath.ac.uk/id/eprint/7399

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