Evanschitzky, H. and Iyer, G. (2007) E-Services: opportunities and threats. Springer. ISBN 978-3-8350-0801-4Full text not available in this repository.
Businesses are undergoing a paradigmatic shift as they are moving from the logic of exchange of "goods", which usually are manufactured output, to one in which service provision rather than goods is fundamental to economic exchange. The key assets in the context of the emerging paradigm of business are interactivity, connectivity, uncovering customer needs and providing customized offerings. As a platform, E-services can provide these functionality for firms. The growth of e-services is expected to be dramatic due to both, the emerging paradigm of business as well the universality of the Internet. This paper provides a framework for analyzing e-services.
|Keywords:||marketing, e-services, internet, economic growth, consumer behaviour, e-commerce, Marketing. Distribution of products, Electronic information resources|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
Bibliography. Library Science. Information Resources > Information resources > Electronic information resources
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||30 Jan 2009 12:51|
|Last modified:||04 Oct 2012 16:46|
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