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Die Rolle von Replikationen in der Marketingwissenschaft

Baumgarth, C. and Evanschitzky, H. (2005) Die Rolle von Replikationen in der Marketingwissenschaft. Marketing ZFP, 27 (4). pp. 253-262. ISSN 0344-1369

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Abstract

Article on the role of replications in Marketing Science.