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Die Rolle von Replikationen in der Marketingwissenschaft

Baumgarth, C. and Evanschitzky, H. (2005) Die Rolle von Replikationen in der Marketingwissenschaft. Marketing ZFP, 27 (4). pp. 253-262. ISSN 0344-1369

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Abstract

Article on the role of replications in Marketing Science.

Item type: Article
ID code: 7398
Keywords: marketing, replication, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
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Depositing user: Strathprints Administrator
Date Deposited: 24 Jul 2009 15:11
Last modified: 12 Mar 2012 10:47
URI: http://strathprints.strath.ac.uk/id/eprint/7398

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