Hanley, Nick and Wright, Robert and MacMillan, Douglas and Philip, Lorna (2001) Willingness to pay for the conservation and management of wild geese in Scotland. [Report]
In past times wild geese were an important resource, providing a source of meat, greasefor lubrication and waterproofing, and feathers for bedding and arrow flights. Today, withthe sale of goose meat no longer allowed in law, the only current market for geese iscommercial shooting of non-endangered species such as the pink-footed goose.However, there are other benefits associated with geese which are not priced in the marketplace, but are valued. For example, some people positively value the opportunity toobserve geese in the wild (a use-value), while others may take pleasure from simplyknowing that they exist (a non-use value). These benefits cannot be provided byconventional markets because it would be prohibitively expensive to exclude people fromwatching geese and impossible to exclude them from caring about geese. In recent years a number of techniques such as Contingent Valuation (CV) and ChoiceExperiments (CE) have been established to establish the monetary values of non-marketbenefits. These techniques aim to measure the willingness to pay (WTP) of beneficiariesthrough the establishment of hypothetical markets.
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