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An analysis of factors influencing the development of new products in the Thai food industry

Huq, M.M. and Toyama, M. (2005) An analysis of factors influencing the development of new products in the Thai food industry. International Journal of Technology Management and Sustainable Development, 5 (2). pp. 159-173. ISSN 1474-2748

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Abstract

The paper examines the role played by various factors in the development of new products in the Thai food industry. Data collected from a sample survey covering 62 firms in the four main subsectors of the Thai food industry are examined using both multiple regression and 'pair comparison' analyses. From the regression analysis based on six selected independent variables (firm-size, age, ownership, market orientation, promotional status and product type), only firm-size was found to be a statistically significant determinant of technological capability for the development of new products. However, the 'pair-comparison' analysis shows that various other factors can also be influential. These include senior management values, policy and strategy, management and administration, the system of rewards and promotion, information flows and links, and R&D activities.

Item type: Article
ID code: 6939
Keywords: new product development, technological capability, Thai food industry, Marketing. Distribution of products, Commerce, Economic Theory
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Commerce
Social Sciences > Economic Theory
Department: Strathclyde Business School > Economics
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 03 Oct 2008
    Last modified: 12 Mar 2012 10:46
    URI: http://strathprints.strath.ac.uk/id/eprint/6939

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