Huq, M.M. and Toyama, M. (2005) An analysis of factors influencing the development of new products in the Thai food industry. International Journal of Technology Management and Sustainable Development, 5 (2). pp. 159-173. ISSN 1474-2748
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
The paper examines the role played by various factors in the development of new products in the Thai food industry. Data collected from a sample survey covering 62 firms in the four main subsectors of the Thai food industry are examined using both multiple regression and 'pair comparison' analyses. From the regression analysis based on six selected independent variables (firm-size, age, ownership, market orientation, promotional status and product type), only firm-size was found to be a statistically significant determinant of technological capability for the development of new products. However, the 'pair-comparison' analysis shows that various other factors can also be influential. These include senior management values, policy and strategy, management and administration, the system of rewards and promotion, information flows and links, and R&D activities.
| Item type: | Article |
|---|---|
| ID code: | 6939 |
| Keywords: | new product development, technological capability, Thai food industry, Marketing. Distribution of products, Commerce, Economic Theory |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Commerce Social Sciences > Economic Theory |
| Department: | Strathclyde Business School > Economics |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 03 Oct 2008 |
| Last modified: | 12 Mar 2012 10:46 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/6939 |
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