Strathprints logo
Strathprints Home | Open Access | Browse | Search | User area | Copyright | Help | Library Home | SUPrimo

Iranian hospitality: embodiment, experience and representation

O'Gorman, Kevin D. and Prentice, Richard C. and Maclaren, Andrew C. (2008) Iranian hospitality: embodiment, experience and representation. In: Royal Geographical Society / IBG Annual International Conference 2008, 2008-10-26 - 2008-10-29, London, England.

[img]
Preview
PDF (strathprints006900.pdf)
Download (745Kb) | Preview

    Abstract

    This paper seeks to triangulate methods to locate the essence of Iranian hospitality within heritage settings. It uses caravanserais, hostels for travellers and their trains of animals, and bazaars, covered markets, as its foci. These buildings have always offered multi-sensual experiences and represented aspects of symbolic interaction, as well as facilitating physical exchange, between travellers and locals. Hospitality has been fundamental to their evolution and remains so, particularly for the commercial caravanserais and tea houses which now exist as refurbished heritage accommodation and restaurants. There has always been a strong tradition of hospitality in the Islamic world, and Islamic practice emulates Ibrahim in the Koran. The first method used is to interpret physical structures, and in particular to show how the physical form of caravanserais traditionally embodied dimensions of expectation and behaviour that have characterised hospitality since it was first codified. The second method recognises the importance of personal sensing and reflection as a method, articulating personal experiences between individuals to come to a group experience. Bazaars are the focus of this second method. These were communities within communities, and had commonly caravanserais, tea houses, houses, workshops, baths, mosques and madrasas sited within them. Their architecture is commonly geometrical and enclosed. Personal sensing is used as a means of representing the felt experiences of authenticity and sincerity which these buildings and their communities and users facilitate, and the role of hospitality within this. The third method used is a content analysis of the representations of utilitarian, experiential and symbolic selling points collated from Iranian tourism and hospitality knowledgeables. The third method operationalises the Prentice-O'Gorman Destination Appraisal Matrix methodology, as a means of understanding the experiential and symbolic products offered by contemporary Iranian hospitality. Particular attention is paid to authenticity and sincerity within the hospitality and wider tourism offering of Iran.

    Item type: Conference or Workshop Item (Paper)
    ID code: 6900
    Keywords: interpretive ethnography, laddering, Iran, bazaars, caravanserais, hospitality, Recreation Leisure, Management. Industrial Management
    Subjects: Geography. Anthropology. Recreation > Recreation Leisure
    Social Sciences > Industries. Land use. Labor > Management. Industrial Management
    Department: Strathclyde Business School > Strategy and Organisation
    Strathclyde Business School > Hospitality and Tourism Management
    Related URLs:
    Depositing user: Dr Kevin O'Gorman
    Date Deposited: 01 Sep 2008
    Last modified: 20 Jul 2013 21:47
    URI: http://strathprints.strath.ac.uk/id/eprint/6900

    Actions (login required)

    View Item

    Fulltext Downloads: