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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Analysing the emotive effectiveness of rendering styles

Tenneti, R. and Duffy, A.H.B. (2006) Analysing the emotive effectiveness of rendering styles. In: Design Computing and Cognition '06. Springer, Netherlands, pp. 285-304. ISBN 978-1-4020-5130-2

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Abstract

Computer graphics images are characterised by both object information and emotive implications. To promote proper interpretation, it is important to convey incomplete or approximate object information in conceptual design, as well as emotive expressiveness, via the graphics interface. This paper presents a study of user perception and emotional responses to different rendering styles using Kansei Engineering. The investigation involved a sample comprising of 61 students and faculty, and 30 different rendering styles representing existing photorealistic (PR), non-photorealistic (NPR) and new vague rendering (VR) styles. The study has shown that VR styles are able to affect viewers of images in a different way than PR and NPR styles. That is, VR styles are most effective for conveying affective and functional content, PR styles for affective content, and NPR styles for affective, motivational and cognitive content.