Picture of smart phone in human hand

World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

Explore Strathclyde's Open Access research on smartphone technology now...

Analysing the emotive effectiveness of rendering styles

Tenneti, R. and Duffy, A.H.B. (2006) Analysing the emotive effectiveness of rendering styles. In: Design Computing and Cognition '06. Springer, Netherlands, pp. 285-304. ISBN 978-1-4020-5130-2

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

Computer graphics images are characterised by both object information and emotive implications. To promote proper interpretation, it is important to convey incomplete or approximate object information in conceptual design, as well as emotive expressiveness, via the graphics interface. This paper presents a study of user perception and emotional responses to different rendering styles using Kansei Engineering. The investigation involved a sample comprising of 61 students and faculty, and 30 different rendering styles representing existing photorealistic (PR), non-photorealistic (NPR) and new vague rendering (VR) styles. The study has shown that VR styles are able to affect viewers of images in a different way than PR and NPR styles. That is, VR styles are most effective for conveying affective and functional content, PR styles for affective content, and NPR styles for affective, motivational and cognitive content.