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Tourism and culture in Mongolia: the case of Ulaanbaatar Naadam

O'Gorman, Kevin D. and Thompson, K. (2007) Tourism and culture in Mongolia: the case of Ulaanbaatar Naadam. In: Tourism and Indigenous Peoples: Issues and Implications. Butterworth Heinemann, Oxford, pp. 193-210. ISBN 0750664460

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Abstract

The chapter discusses the different experiences of the two sets of visitors to the Ulaanbaala Naadan festival, based on a study conducted in 2005, and explores the challenges for this traditional cultural event posed by modern tourism and other forces. It commences with a brief overview of international and domestic tourism in Mongolia. The overview is followed by a review of the origins and history of Naadam as an indigenous cultural festival. The experiences of modern day visitors to the festival from overseas and from Mongolia are then examined and compared, with reference to similarities and differences between the two groups. Finally, the chapter considers issues and future challenges for the festival as a result of the increasing number of international visitors and their expectations of the festival.

Item type: Book Section
ID code: 6010
Keywords: tourism, Mongolia, indigenous tourism, festivals, sport, events, Naadam, Recreation Leisure, Management. Industrial Management, Political institutions Asia, Manners and customs
Subjects: Geography. Anthropology. Recreation > Recreation Leisure
Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Political Science > Political institutions Asia
Geography. Anthropology. Recreation > Manners and customs
Department: Strathclyde Business School > Strategy and Organisation
Strathclyde Business School > Marketing
Depositing user: Dr Kevin O'Gorman
Date Deposited: 06 May 2008
Last modified: 21 May 2015 18:47
URI: http://strathprints.strath.ac.uk/id/eprint/6010

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