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Tourism and culture in Mongolia: the case of Ulaanbaatar Naadam

O'Gorman, Kevin D. and Thompson, K. (2007) Tourism and culture in Mongolia: the case of Ulaanbaatar Naadam. In: Tourism and Indigenous Peoples: Issues and Implications. Butterworth Heinemann, Oxford, pp. 193-210. ISBN 0750664460

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    The chapter discusses the different experiences of the two sets of visitors to the Ulaanbaala Naadan festival, based on a study conducted in 2005, and explores the challenges for this traditional cultural event posed by modern tourism and other forces. It commences with a brief overview of international and domestic tourism in Mongolia. The overview is followed by a review of the origins and history of Naadam as an indigenous cultural festival. The experiences of modern day visitors to the festival from overseas and from Mongolia are then examined and compared, with reference to similarities and differences between the two groups. Finally, the chapter considers issues and future challenges for the festival as a result of the increasing number of international visitors and their expectations of the festival.

    Item type: Book Section
    ID code: 6010
    Keywords: tourism, Mongolia, indigenous tourism, festivals, sport, events, Naadam, Recreation Leisure, Management. Industrial Management, Political institutions Asia, Manners and customs
    Subjects: Geography. Anthropology. Recreation > Recreation Leisure
    Social Sciences > Industries. Land use. Labor > Management. Industrial Management
    Political Science > Political institutions Asia
    Geography. Anthropology. Recreation > Manners and customs
    Department: Strathclyde Business School > Strategy and Organisation
    Strathclyde Business School > Marketing
    Related URLs:
      Depositing user: Dr Kevin O'Gorman
      Date Deposited: 06 May 2008
      Last modified: 19 Jul 2013 20:32

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