The role of internal branding in the delivery of employee brand promise

Punjaisri, Khanyapuss and Wilson, Alan; Balmer, J.M.T. and Powell, S.M. and Kernstock, J. and Brexendorf, T., eds. (2016) The role of internal branding in the delivery of employee brand promise. In: Advances in Corporate Branding. Palgrave Macmillan Ltd., London, pp. 91-108. ISBN 9781352000078

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• Item metadata

  Item type:	Book Section
  ID code:	59778
  Dates:	Date Event 25 November 2016 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Feb 2017 12:06
  Last modified:	08 Apr 2024 13:37
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/59778