Grant, D. A. and Russell, G. and Wagner, B. and Fain, N. (2016) Optimizing the process of product development by collaborating & thinking visually-co-creation within Howden. In: Proceedings of the DESIGN 2016 14th International Design Conference. Proceedings of the International Design Conference, 4 . The Design Society, Glasgow, pp. 2017-2026.
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The paper explores the process of creating a bespoke New Product Development Procedure for the heavy engineering firm Howden through a collaborative Knowledge Transfer Partnership with the University of Strathclyde. The act of transferring knowledge was done by using a visual methodology and the paper explores the reasoning behind why using this methodology was so successful.
|Item type:||Book Section|
|Keywords:||co-creation, collaboration, knowledge transfer partnerships, new product development, visual thinking, Marketing. Distribution of products, Manufactures, Computer Graphics and Computer-Aided Design, Computer Science Applications, Software, Modelling and Simulation|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products
Technology > Manufactures
|Department:||Faculty of Science > Computer and Information Sciences
Strathclyde Business School > Marketing
|Depositing user:||Pure Administrator|
|Date Deposited:||22 Aug 2016 14:35|
|Last modified:||03 Apr 2017 09:02|