Picture of person typing on laptop with programming code visible on the laptop screen

World class computing and information science research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by researchers from the Department of Computer & Information Sciences involved in mathematically structured programming, similarity and metric search, computer security, software systems, combinatronics and digital health.

The Department also includes the iSchool Research Group, which performs leading research into socio-technical phenomena and topics such as information retrieval and information seeking behaviour.

Explore

Coding of non-text data

Pennington, Diane (2017) Coding of non-text data. In: The Sage Handbook of Social Media Research Methods. Sage, London. ISBN 9781473916326

[img] Text (Pennington-Sage-2017-Coding-of-non-text-data)
Pennington_Sage_2017_Coding_of_non_text_data.pdf - Accepted Author Manuscript
Restricted to Repository staff only until 31 January 2019.

Download (434kB) | Request a copy from the Strathclyde author

Abstract

This chapter overviews the domain of “non-text” data that can be found on social media, such as videos and photographs. It then outlines research methods that can be applied to analysing and coding these non-text documents and their associated texts. These methods include content analysis, document analysis, compositional interpretation, musical analysis, cultural studies, visual sociology, visual anthropology, semiotic analysis, iconography/iconology, discourse analysis, visual social semiotics, and multimodal research. The chapter concludes with a call for future development of methods to continue advancing research in this emerging and essential area of social science.