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Effects of implementation intentions on the self-reported frequency of drivers' compliance with speed limits

Elliott, Mark A. and Armitage, Christopher J. (2006) Effects of implementation intentions on the self-reported frequency of drivers' compliance with speed limits. Journal of Experimental Psychology: Applied, 12 (2). pp. 108-117. ISSN 1076898X

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Abstract

This study tested the efficacy of implementation intentions in the context of drivers' speeding behavior. Participants (N = 300) completed self-report measures of goal intention and behavior, and they were randomly assigned to an experimental condition, which required them to specify an implementation intention, or a control condition. One month postbaseline, self-reported compliance with speed limits significantly increased for experimental participants but not for control participants. The effects of specifying an implementation intention on behavior increased with the strength of drivers' goal intentions. Finally, analysis of participants' implementation intentions revealed that specifying more behavioral strategies increased the frequency with which participants reported complying with the speed limit. Implications of the findings are discussed in relation to enhancing road safety interventions.

Item type: Article
ID code: 5519
Keywords: implementation intentions, driver behavior, speeding, motivation, volition, compliance, Psychology, Experimental and Cognitive Psychology
Subjects: Philosophy. Psychology. Religion > Psychology
Department: Faculty of Humanities and Social Sciences (HaSS) > School of Psychological Science and Health > Psychology
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 26 Feb 2008
    Last modified: 04 Sep 2014 17:23
    URI: http://strathprints.strath.ac.uk/id/eprint/5519

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