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World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

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A mobile shopping assistant to support product domesticity in consumer decisions

Stamopoulos, Sotirios-Foivos and Komninos, Andreas and Garofalakis, Ioannis (2014) A mobile shopping assistant to support product domesticity in consumer decisions. In: PCI '14 Proceedings of the 18th Panhellenic Conference on Informatics. ACM, Athens, Greece, pp. 1-6. ISBN 978-1-4503-2897-5

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Abstract

In this paper we propose and develop a mobile persuasive application to raise user’s interest in specific products, by providing information about each product, focusing on the production country and the origin of the company that produces it. During shopping, the user receives information about each product by optically scanning product barcodes with a mobile device. Recommendations for similar products based on product origin are also provided. In an exploratory evaluation, users indicated that the application was found to be easy to use and was rated useful. Moreover, our experimental results show that the proposed system can significantly affect the decision making process of the users.