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Love and consumption in poor families headed by lone mothers

Hamilton, K.L. and Catterall, M. (2007) Love and consumption in poor families headed by lone mothers. Advances in Consumer Research, 34. pp. 559-564. ISSN 0098-9258

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Abstract

This paper explores the role of love in consumer decision making and consumption in low-income families headed by lone mothers. Often consumption in such families revolves around children and mothers make considerable sacrifices to ensure their children's needs are met. Indeed, some mothers suppress own needs and desires, or place them on hold, until their children are older. Some children try to support their mothers either directly in terms of financial contribution, or indirectly by suppressing their desires for consumer goods. The findings are discussed with reference to research on love in family consumer decision making.

Item type: Article
ID code: 5431
Keywords: Economic History and Conditions, Social history and conditions. Social problems. Social reform , Economics and Econometrics, Applied Psychology, Marketing
Subjects: Social Sciences > Economic History and Conditions
Social Sciences > Social history and conditions. Social problems. Social reform
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 24 Feb 2008
    Last modified: 04 Sep 2014 17:41
    URI: http://strathprints.strath.ac.uk/id/eprint/5431

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