Discongruity of stakeholder experiences at famers’ markets

Wilson, Juliette and Tonner, Andrea (2015) Discongruity of stakeholder experiences at famers’ markets. In: Critical Management Studies 2015 conference, 2015-07-07 - 2015-07-10.

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Abstract

This paper compares consumer, organiser and farmer experiences of participating in local alternative food markets. The literature has suggested farmers’ markets to be an attractive alternative food market for both producers and consumers. Farming is a critical sector within rural economies but is uncertain and risky for those reliant upon it. Diversification through farmer retailing has been particularly favoured by SME farms as a means of alleviating this risk and associated poverty due to the minimal investment and processing required for direct sales.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	53864
  Dates:	Date Event July 2015 Published 10 March 2015 Accepted
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	24 Jul 2015 13:05
  Last modified:	11 Apr 2024 03:02
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/53864