Wholesaler strategy in response to channel restructuring : an empirical examination of the UK fresh produce wholesale sector

Shaw, Susan A. and Gibbs, Juliette (1997) Wholesaler strategy in response to channel restructuring : an empirical examination of the UK fresh produce wholesale sector. Journal of Marketing Channels, 6 (1). pp. 35-53. ISSN 1540-7029 (https://doi.org/10.1300/J049v06n01_03)

Abstract

The paper examines the strategies pursued by market wholesalers in the face of major changes in external operating conditions. It concludes that more recent theoretical approaches to strategic analysis which emphasise capabilities and resource base provide better explanations of observed behaviour than approaches which define typologies of generic strategies.

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• Item metadata

  Item type:	Article
  ID code:	53674
  Dates:	Date Event 1997 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	08 Jul 2015 13:21
  Last modified:	08 Apr 2024 22:23
  URI:	https://strathprints.strath.ac.uk/id/eprint/53674