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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by researchers from the Department of Computer & Information Sciences involved in mathematically structured programming, similarity and metric search, computer security, software systems, combinatronics and digital health.

The Department also includes the iSchool Research Group, which performs leading research into socio-technical phenomena and topics such as information retrieval and information seeking behaviour.


Implications of Changes in GATT for the Marketing Strategies of British Beef Producers

Gibbs, Juliette and Shaw, Susan A. (1995) Implications of Changes in GATT for the Marketing Strategies of British Beef Producers. British Food Journal, 97 (1). pp. 3-10. ISSN 0007-070X

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Examines the likely effect of the changes in GATT on the British beef industry and the implications of these changes for the marketing strategies of British beef producers. The result of GATT changes is that there is unlikely to be any incentive for producers to increase production. Instead, marketing strategies will have to centre on increasing profitability by increasing quality and quality awareness with the objective of increasing margins. Examines the production and marketing of quality beef in the UK and proposes a number of strategies for the future.