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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

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Remembering what you forget in an online shopping context

Halvey, Martin and Keane, Mark T. (2005) Remembering what you forget in an online shopping context. Journal of Advanced Computational Intelligence and Intelligent Informatics, 9 (1). pp. 18-22. ISSN 1883-8014

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Abstract

Problems occur for users when they attempt to navigate or purchase items from a virtual shopping environment that has to correlate in the physical world. These problems arise in part, because online shoppers do not have the benefit of external memory provided by the physical world. The memory zones idea attempts to solve these problems by providing an online parallel to this external memory. The system reported uses a profile of previous purchases and a representation of the physical environment of the actual shop to recommend items to shoppers, that they may have otherwise forgotten because of the lack of suitable external memory.