Investigating the influence of values on consumers’ perceptions of brand personality

Karampela, Maria (2012) Investigating the influence of values on consumers’ perceptions of brand personality. In: PhD Day in the University of Edinburgh Business School, 2012-05-18. (Unpublished)

Abstract

This speech discussed investigating the influence of values on consumers’ perceptions of brand personality. It was presented at the 2012 PhD Day in the University of Edinburgh Business School.

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• Item metadata

  Item type:	Conference or Workshop Item(Speech)
  ID code:	49711
  Dates:	Date Event 2012 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	08 Oct 2014 13:18
  Last modified:	09 Apr 2024 06:00
  Related URLs:	Related item
  URI:	https://strathprints.strath.ac.uk/id/eprint/49711