Adopting a strategic approach to customer experience management

Wilson, Alan (2014) Adopting a strategic approach to customer experience management. In: AMA SERVSIG 2014 International Research Conference, 2014-06-13 - 2014-06-15, University of Macedonia.

Abstract

This presentation focuses on adopting a strategic approach to customer experience management

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	48945
  Dates:	Date Event 14 June 2014 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Industries. Land use. Labor > Management. Industrial Management
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	11 Jul 2014 15:03
  Last modified:	09 Apr 2024 06:00
  Related URLs:	Event Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/48945